Freedom Practice
PROGRAMS
Illustrator
SERVICES
Branding
Graphic Design
YEAR
2021
Project.
The goal of this project was to create a cohesive and modern brand identity that empowers boutique estate law firms to scale with confidence. The design system includes a refined logo, thoughtful typography, and a versatile color palette—crafted to convey trust, clarity, and growth. The full branding case study can be viewed Learn more.
Result
The Freedom Practice rebrand was developed to serve boutique estate law firms, focusing on a clean and professional aesthetic that reflects trust and expertise. The updated brand identity uses refined typography, a sophisticated color palette, and balanced layouts to communicate clarity, authority, and approachability, qualities essential for estate planning professionals.
All brand elements were custom-created for this project, including the logo, color system, typography standards, and supporting assets. The design system was built to be flexible, ensuring consistent application across digital platforms, printed materials, and client communications. Custom graphics, presentation templates, and marketing collateral reinforce Freedom Practice’s commitment to guiding estate law firms toward business growth and operational freedom.
Overall, the Freedom Practice rebrand positions the company as a premier partner for estate planning firms looking to scale. The new identity elevates the brand's presence with a polished and cohesive system that conveys confidence and professionalism. Through thoughtful design and a deep understanding of the target audience, the rebrand helps boutique law firms connect with the tools and support they need to succeed.
All brand elements were custom-created for this project, including the logo, color system, typography standards, and supporting assets. The design system was built to be flexible, ensuring consistent application across digital platforms, printed materials, and client communications. Custom graphics, presentation templates, and marketing collateral reinforce Freedom Practice’s commitment to guiding estate law firms toward business growth and operational freedom.
Overall, the Freedom Practice rebrand positions the company as a premier partner for estate planning firms looking to scale. The new identity elevates the brand's presence with a polished and cohesive system that conveys confidence and professionalism. Through thoughtful design and a deep understanding of the target audience, the rebrand helps boutique law firms connect with the tools and support they need to succeed.