Data IQ
Business intelligence for long-term care providers, made to feel simple to the people who buy it.
The challenge
Healthcare data platforms share a problem: the product is technical, but the buyers usually aren’t. Long-term care administrators needed to see the value right away without getting lost in the complexity.
The process
Working closely with the Data IQ team, I shaped the information architecture around what their buyers needed first. The visual design used a restrained palette and clean layouts to back up the product’s core promise: data made simple.
What shipped
- A site structure built around buyer questions, not product features
- Custom graphics that explain the analytics without screenshots full of numbers
- A responsive WordPress build with clear paths to a demo